On February 1st, international electronic business news, due to the tight supply of wafer capacity and the rising price of wafer and package, Sheng Qun Semiconductor (HOLTEK Hetai), a Taiwanese MCU manufacturer, decided to increase the price of all IC shipments by 15% from April 1st, which is the first time in Sheng Qun's history that the product line has been comprehensively increased. ... On the afternoon of February 1st, the international business situation was informed that some readers broke the news that Sheng Qun Semiconductor (HOLTEK Hetai, hereinafter referred to as "HOLTEK"), a Taiwanese MCU factory, issued a notice to customers on January 29th, announcing that the prices of all IC products would be increased by 15% from April 1st. As for the reasons for the increase, according to the pictures provided by readers, HOLTEK indicated that the main reasons were the imbalance between supply and demand in the market, the rising price of raw materials, the second wave of OEM price increase started by the fab, and the packaging factory also started to comprehensively increase the price of packaging and testing. In order to reflect the rising cost of materials, it was decided to comprehensively increase the product price from April. It is understood that HOLTEK's previous price adjustment occurred in the fourth quarter of 2020. At that time, it only adjusted the price of products with low gross profit margin, mainly locked in new orders, and it was a product project with gross profit less than 40%, with different price increases, but no adjustment was made for the price of long-term orders. This time, it is a comprehensive price increase, and it is also the first time that the company has comprehensively raised the price for the product line since its establishment. (Related reading: Many MCU manufacturers announced "price increase") The law meeting confirmed the price increase, "the order will see next June" According to another Taiwan media report, Sheng Qun Semiconductor (HOLTEK) also confirmed the authenticity of the above price increase news at the legal person briefing meeting held today (1). "Due to the tight supply and price increase of wafer foundry, overseas customers are encouraged to place orders actively and early. At present, the company's orders have already seen the first quarter of next year, and some orders will go down to June next year". The company pointed out: "Due to the tight production capacity of 8-inch wafer foundry and the price increase one after another, the fab has informed that the production capacity will be limited next year, and many customers have started to book orders for the first quarter of next year, and even overseas customers have started to place orders early. They have already seen the orders for the first quarter of next year, and the longest order will be in June next year." The company also said: "Because of the price increase of OEM, the company also (will) start the evaluation mechanism for different products, but at this stage, try to absorb the cost by itself." When asked whether there are repeated orders, HOLTEK believes that due to the tight production capacity, it is inevitable that some repeated orders will be placed, but the follow-up problems of repeated orders will not appear until the second quarter of next year at the earliest.
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